The World Championships 2015

The 2015 World Overall Fly Disc ("Frisbee") Championships in Norrköping, Sweden More

Rebranding Europe

Chancellor Angela Merkel, and a large part of the German public, wants more control, more of "Europe" in solving the European financial crisis. The general idea is to twist the scarred Euro economy, by using stiff control and regulations, towards a common financial entity. In BrandGuru's vocabulary; to make Europe a ... More

Good works this week

The Guardian has done it again. In 1986, the Guardian made a commercial which focused on "point-of-view". It was an awesome little short story and clearly helped to define the Guardian as a quality newspaper and not a tabloid. Now, 6 years later they pull of the trick by ... More